Disney’s Epic Mickey 2 – UK

Digiadvans.com toured UK cities promoting Disney’s Epic Mickey 2 to members of the public via a Giant Game Console

The Digiadvan was utilised to execute a close proximity marketing campaign to promote Disney’s new video game Epic Mickey 2, by allowing members of the public the opportunity to experience the game themselves using the Playstation Move controller and the Digiadvans unique Giant Game Console capabilities at close proximity.

Each of the locations had an extremely positive response with members of the public approaching the Disney vehicle to enquire about the game and when it would be released. During these interactions the Digiadvan operative and brand ambassadors did a sterling job answering all questions as fully as they could and also directed people to nearby stores where they would be able to preorder the game.

The feedback on a daily basis was extremely positive and productive with several individual members of the public actually applauding the fact that they were given the chance to try the game right there on the streets and the chance to play has made them want to purchase the game upon its release.

Products Used:

  • Digiadvan with touch screen
  • Promo People
  • PS3 + Playstation Move