Calvin Klein Underwear – UK promoted the opening of new Calvin Klein Underwear stores in Newcastle, Liverpool and Cardiff with an augmented reality marketing campaign.

Members of the public were handed an augmented reality flyer by Calvin Klein brand respresentatives and were encouraged to find the Digiadvan to see what special offer they had won. Prizes ranged from a 10% discount in store, a box of chocolates and for a lucky few a years supply of Calvin Klein Underwear.

Products Used:

  • Digiadvan
  • Promo People
  • Augmented Reality